This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself wielded broom and cleaned a road. The campaign is India's biggest ever cleanliness drive and 3 million citizens of India participated in the event. According to the government the mission aims to cover 1.04 crore households, provide 2.5 lakh community toilets, 2.6 lakh public toilets, and a solid waste management facility in each town. Under the programme, community toilets will be built in residential areas where it is difficult to construct individual household toilets. Public toilets will also be constructed in designated locations.3 Of the Rs 62,009 crore likely to be spent on the programme, the Centre will pitch in Rs 14,623 crore. Of the Centre’s share of Rs 14,623 crore, Rs 7,366 crore will be spent on solid waste management, Rs 4,165 crore on individual household toilets, Rs 1,828 crore on public awareness and Rs 655 crore on community toilets. As part of the mission, for rural households, the provision for unit cost of individual household latrine has been increased from Rs 10,000 to Rs 12,000 so as to provide for water availability, including for storing, hand-washing and cleaning of toilets. Central share for such latrines will be Rs 9,000 while state share will be Rs 3,000. For North Eastern states, Jammu & Kashmir and special category states, the Central share will be 10,800 and the state share Rs 1,200.
Swachh Bharat Mission is a programme for realizing people their civic sense. ‘Vasudheva Kutumbakam’ which means that this earth is our family and we all are mere trustees, but we are in a habit of taking things as granted. India’s present scenario is not at all impressive. Once this land was known ‘The Golden Bird’ but now we have made it a bird which is not able to fly. Once Mahatma Gandhi said that “Be the change you want to see in the world” but what we do is just pointing out mistakes of our government, of our system. The political parties of this land of martyrs are just misguiding people by presenting manipulated facts and figures against each other. From my point of view, cleaning India involves not only cleaning our streets but also our character, corruption, terrorism, black money, racial discrimination, gender discrimination and so on. Prime Minister Modi once said that “If people of India can reach Mars with minimal expenditure, why can they not keep their streets and colonies clean.”
For making this campaign successful first and the foremost step is to inculcate civic sense in our younger generation. We should teach our younger generation about their contribution towards their very own ‘land of pearls’ that is India. We should also teach them that they should think for the country, for the soldiers, for the sake of cleaning India. We at this age of 16 are so enthusiastic that we regularly motivate our fellow students to think beyond their imagination and to contribute for their country in terms of respecting the campaigns launched by the government, respecting our soldiers and martyrs. We as a citizen of India should ‘shrmadan’ or contribute to this campaign at our personal level. Cleanliness is not limited to any person, it is the responsibility of everyone to clean themselves as well as their surroundings to really make India a clean India in near future. It is appropriate to say that “Cleanliness is Next to Godliness” with does not need any justification.Clean people and healthy people can make a wealthy country and no day is better than today to take the pledge of cleanliness. If each and every Indian takes up this campaign as his/her own responsibility and join hands together to make it a triumphant mission that only we will be able to become a developed country not in terms of any UN report or any developed country list, we will be able to become a developed country in the minds of our citizens and our future